THE ORIGIN & VISION
Xtreme Fit isn’t just a brand it’s a reflection of everything I’ve learned, loved, and lived through since I first entered the world of fashion in 2010.” – David Makinde Oluwasegun, Founder & CEO of Xtreme Fit. For David Makinde, fashion has always been more than fabric it’s been a form of expression, a way to connect people, and a tool to build confidence. His journey started in 2010, working behind the scenes of Nigeria’s bustling clothing scene from custom designs and garment production to printing, branding, and merchandising. Over the years, David didn’t just grow a business; he built a reputation. One rooted in creativity, precision, and an unshakable understanding of what makes a brand stick. That deep experience in branding and fashion storytelling laid the foundation for Xtreme Fit ActiveWear a brand born from David’s desire to empower women through clothing that speaks to who they are and who they’re becoming.
THE MISSION & MEANING
While many brands focus only on aesthetics, David’s approach goes deeper. He sees fashion as a full-circle experience: from the design and feel of a product to the message and identity behind it. With his expert eye for detail and passion for crafting memorable brand moments, he’s created a label that doesn’t just sell outfits it tells stories, sparks confidence, and builds community. As a drummer, strategist, and creative entrepreneur, David blends rhythm and intention into everything he does. He understands movement both physical and emotional. That’s why Xtreme Fit isn’t just for the gym. It’s for women who move through life boldly at work, at play, on the go, and in their quiet moments too. His dream is simple but powerful: to build a brand where fashion meets function, and women feel fiercely themselves in every piece. Xtreme Fit is David’s love letter to women strong, stylish, and unstoppable. And this is only the beginning.
More Than Fit
We’re not just building an activewear brand we’re creating a movement.
At Xtreme Fit, we believe that every woman carries power within her in her stride, her sweat, her silence, her strength. We created this brand for the woman who wants to move with purpose, live boldly, and wear her confidence like a second skin.
Whether she’s in the gym, running errands, lounging at home, or chasing her dreams she deserves to feel seen, supported, and celebrated.
Born out of a passion for fashion, fitness, and freedom, Xtreme Fit was founded with one
Our Mission
To redefine what activewear means for today’s woman.
Our collections blend performance with comfort, elegance with edge, and practicality with a sense of identity. Every stitch, seam, and silhouette is designed to empower not just to wear, but to feel.
We know that your outfit isn’t just about how it looks. It’s about how it makes you feel.
That’s why we’re more than clothing we’re a lifestyle, a community, a safe space for women of all walks of life.
We stand for confidence, self-love, and the quiet strength that comes from showing up for yourself every day.
Xtreme Fit is for the woman who’s breaking limits, setting standards, and embracing her journey.
We’re here to support her in movement, in stillness, and in every beautiful in-between.
This is your story. We’re just here to dress you for the ride.
Welcome to Xtreme Fit where strength meets style, and you meet your best self.